Services Platform Business Models

On our way to a digital ecosystem

So far digital platforms have been particularly present in the B2C and C2C sectors. Large corporations such as Google, Amazon and Facebook have been benefiting from the so-called network and scaling effects of their platforms for many years. But platform-driven business models are also becoming increasingly relevant in the B2B sector. Platforms in the industrial sector often represent digital ecosystems and go far beyond pure transaction platforms in the sense of booking portals. Companies that manage to connect different market sides via their platform and build up a corresponding infrastructure for providers of complementary services become orchestrators of an ecosystem. Value is created through the efficient and targeted collaboration and networking of the various players. Companies can build different types of platforms and pursue different ecosystem strategies, depending on whether the ecosystem is to be used for market differentiation or joint innovation development, for example. We support companies in identifying the appropriate platform strategy and show how digital, networked supply chains can already be understood as ecosystems today.

Our services

Stakeholder analysis in the platform context

Together with you, we identify the stakeholders in your platform ecosystem, analyze their relationships with each other and derive possible approaches for a suitable platform business model.

Ecosystem design

We design your digital ecosystem in such a way that it is attractive to both the operator and the potential users, thus delivering added value for all stakeholders involved.

Implementation of the business model

We support you conceptually in the development of a strategy for the realization of your business model. We also design a roadmap that visualizes the transformation process, thus facilitating internal and external communication.

Our publications in the area of platform business models

Evaluating Platform Openness

in Logistics based on a Taxonomic Analysis

Development of a business and operating model

for digital platforms in the craft sector using the example of Athene

Dimensions of Digital B2B Platforms in Logistics

A White Spot Analysis