For decades, logistics was considered a silent efficiency machine in the background of industrial production – precise, cost-sensitive, reactive. But in the midst of climate change, global crises, geopolitical tensions, digital transformation and regulatory upheaval, it is becoming clear that logistics is no longer just a service provider. It is becoming a systemic shaping force for a networked, sustainable and resilient society.
Today, the logistics industry faces a dual challenge: on the one hand, it is the backbone of the global movement of goods and the driver of many economic processes. On the other hand, it is confronted with complex problems that are both operational and strategic. One of the central problems lies in the complexity of its own value chains. Many logistics companies struggle with fragmented IT systems, a lack of interfaces and a system landscape that has often evolved over time, making digitalization difficult. Added to this is the enormous need for investment: New technologies not only require high initial investments, but also qualified HR officers who can handle the new systems. Small and medium-sized enterprises (SMEs) in particular are reluctant to make such long-term commitments in the face of uncertain market developments. Regulatory uncertainties, volatile markets, geopolitical crises and a shortage of specialists also act as a brake on innovation.