E-commerce and the challenges in logistics
Online commerce grew steadily in the digital age and presented companies with new challenges. E-commerce encompassed not only online trade, but also the online exchange of information and digital business processes. The Software & Information Engineering department supported a Swiss logistics service provider to increase efficiency and customer satisfaction.
Functions in e-commerce
E-commerce systems required various functions, including:
- Returns management
- Customer front-end (user interface with design)
- Logistics processing
- Goods procurement and product management
- Web analysis and contact management
- Payment processing
These features needed to be secure, user-friendly and multi-channel capable to ensure a seamless online customer experience.
IT security as a critical success factor
Many online retailers focused on their core business and neglected IT security. Attacks on e-commerce platforms were widespread and sensitive payment data was particularly at risk. Our team provided support:
- Secure encryption of communication channels using TLS/SSL or IPSEC technologies.
- Automated system integration to optimize interfaces (e.g. between online store and merchandise management system).
- Raise awareness of security risks and improve IT security in the long term.
Optimization of performance and merchandise management systems
For efficient logistics in e-commerce, companies had to choose between different store systems:
- In-house development
- Open source solutions
- License/rental solutions
Open source systems enabled a high degree of flexibility, but required technical expertise. Our team implemented an intelligent merchandise management system to optimize our partner's logistics. The main benefits:
- Process automation to reduce manual activities
- Multichannel integration for seamless sales processing
- More efficient returns processes to minimize costs
Conclusion
Investing in e-commerce systems was crucial in the digital age. Mobile e-commerce with apps and responsive websites became particularly important. Our team provided IT consulting and technical support to prepare companies for the challenges of digital commerce.
 Fraunhofer Institute for Material Flow and Logistics IML
                        Fraunhofer Institute for Material Flow and Logistics IML