E-commerce and the challenges in logistics
Online commerce grew steadily in the digital age and presented companies with new challenges. E-commerce encompassed not only online trade, but also the online exchange of information and digital business processes. The Software & Information Engineering department supported a Swiss logistics service provider to increase efficiency and customer satisfaction.
Functions in e-commerce
E-commerce systems required various functions, including:
- Returns management
- Customer front-end (user interface with design)
- Logistics processing
- Goods procurement and product management
- Web analysis and contact management
- Payment processing
These features needed to be secure, user-friendly and multi-channel capable to ensure a seamless online customer experience.
IT security as a critical success factor
Many online retailers focused on their core business and neglected IT security. Attacks on e-commerce platforms were widespread and sensitive payment data was particularly at risk. Our team provided support:
- Secure encryption of communication channels using TLS/SSL or IPSEC technologies.
- Automated system integration to optimize interfaces (e.g. between online store and merchandise management system).
- Raise awareness of security risks and improve IT security in the long term.
Optimization of performance and merchandise management systems
For efficient logistics in e-commerce, companies had to choose between different store systems:
- In-house development
- Open source solutions
- License/rental solutions
Open source systems enabled a high degree of flexibility, but required technical expertise. Our team implemented an intelligent merchandise management system to optimize our partner's logistics. The main benefits:
- Process automation to reduce manual activities
- Multichannel integration for seamless sales processing
- More efficient returns processes to minimize costs
Conclusion
Investing in e-commerce systems was crucial in the digital age. Mobile e-commerce with apps and responsive websites became particularly important. Our team provided IT consulting and technical support to prepare companies for the challenges of digital commerce.