Fraunhofer Institute for Material Flow and Logistics IMLCorporate mobility management is a strategic approach used by organisations to make the mobility of their employees, visitors and goods more sustainable and efficient. It includes measures such as public transport season tickets, cycling incentives, parking management and remote-working policies to reduce private car use and promote environmentally friendly alternatives. The aim is to lower mobility costs and carbon emissions while improving access to the organisation and employee satisfaction.
Corporate mobility management
Mobility management for businesses
As employee numbers grow, businesses may face new challenges such as parking shortages or congestion on the commute. At some point, the company site and its available parking spaces reach capacity, with nearby public roads and parking areas already being used as well. However, as the business continues to expand, demand for additional parking will also increase.
Fraunhofer IML advises businesses and develops tailored solutions by combining parking management with corporate mobility management, benefiting both employees and organisations. Parking management enables optimal use of parking spaces and efficient use of site areas, while corporate mobility management encourages the use of alternatives to private cars without discouraging employees. New vehicle technologies, creative parking concepts, a wide range of shared-mobility models and flexible shift schedules create new opportunities for cost-effective and environmentally friendly solutions with significant potential for optimisation.
Future-ready mobility concepts for businesses
Support with corporate mobility management
Our services combine specialist expertise and technical know-how to optimise mobility management for businesses, associations and local authorities. We provide support with:
- Surveys, analyses, development of measures and concept design
- Fleet management, including electric mobility and charging infrastructure
- Cross-company mobility solutions for industrial estates
- Parking management and parking optimisation
“Our experience from numerous projects shows that many businesses underestimate the potential inherent in employee mobility. The right measures can not only noticeably reduce parking pressure, but also improve workforce satisfaction and health.”
Dipl.-Ing. Wolfgang Inninger, Head of Department at Fraunhofer IML
Corporate mobility quick check
Drawing on its experience from completed corporate mobility management projects, Fraunhofer IML developed the “Corporate Mobility Quick Check”. It helps businesses analyse the current state of employee mobility and identify optimisation potential quickly and cost-effectively. The Quick Check includes:
- A short online questionnaire covering travel behaviour, the parking situation and employees’ willingness to switch to sustainable modes of transport
- An evaluation with specific indicators such as modal split and satisfaction scores
- A catalogue of measures based on the identified optimisation potential, such as a public transport season ticket that could reduce car use
If requested, Fraunhofer IML can continue to support you after the Quick Check through a corporate mobility management programme designed to improve employee mobility.
Measures for modern corporate mobility
The systematic transformation of corporate mobility structures requires a coordinated approach across several areas of action. Current research shows that successful implementation is characterised by the integration of strategic measures. These measures could include:
Strategy development and governance
Establishing a comprehensive mobility strategy provides the conceptual foundation. This includes defining measurable targets, analysing existing mobility needs, and prioritising measures based on their impact and feasibility. Establishing dedicated cross-functional teams comprising representatives from the relevant business functions ensures the continuous implementation and adjustment of the defined measures.
Infrastructure measures
Infrastructure adjustments cover both physical and digital aspects. These include providing charging infrastructure for electric mobility, creating secure bicycle parking facilities with support services, optimising business locations in terms of accessibility, and implementing digital mobility platforms to integrate multimodal services.
Fleet management and vehicle policy
The strategic realignment of corporate vehicle fleets includes the phased electrification of the fleet, the introduction of pooled vehicles instead of vehicles assigned to individuals, and the integration of alternative vehicle categories such as electric bicycles or cargo bikes for specific uses. This should be supported by differentiated policies governing vehicle use and eligibility.
Organisational framework
Greater flexibility in working location and hours is a key lever. Hybrid working models reduce commuting and enable staggered working times to avoid peak periods. These measures can be complemented by incentives such as mobility budgets, subsidies for public transport season tickets or bicycle leasing programmes.
Data-based monitoring and continuous optimisation
Systematically collecting mobility-related data enables evidence-based management decisions. Relevant indicators include modal split, average commuting distances, fleet utilisation and carbon emissions. Regular evaluation provides the basis for iterative adjustments and the identification of new areas for action.
Stakeholder engagement and communication
Involving employee representative bodies, systematically assessing needs through surveys, and maintaining transparent communication processes increase acceptance of the measures introduced. Training and information services support behavioural change and build the skills needed to use new mobility options.
The effectiveness of these measures depends heavily on the context and requires adaptation to the specific location and organisation.
Corporate mobility management: our references
Corporate mobility management at Roche Pharma AG in Grenzach-Wyhlen
Fraunhofer IML developed an integrated mobility concept for Roche Pharma AG based on a comprehensive analysis of site infrastructure, regional transport services and the needs of employees and field staff. The aim was to develop specific corporate mobility management measures that would make transport more efficient, environmentally friendly and socially responsible, while positioning Roche as an innovation leader in sustainable mobility.
Shared-mobility system for industrial estates
As part of the mobil²@Lu project, the city of Ludwigsfelde, with scientific support from Fraunhofer IML, established mobility hubs at Ludwigsfelde-Birkengrund railway station. Commuters can use an app to hire bicycles and electric scooters, allowing them to cover the up to four-kilometre “last mile” to the industrial estate quickly and easily.
Future-ready mobility concept for Knapsack Chemical Park
Fraunhofer IML developed an integrated, three-stage mobility concept for chemical park operator InfraServ GmbH & Co. Knapsack KG, based on a combination of site analysis, an employee survey, and market and trend analysis. In view of growing employee numbers and limited parking capacity, the aim was to develop tailored measures for commuting and internal mobility between sites, ranging from cycling infrastructure and company buses to micromobility vehicles and car sharing.
Independent expertise in corporate mobility management
Corporate mobility management FAQ
What is corporate mobility management?
Corporate mobility management refers to the systematic planning and management of all mobility-related activities within an organisation, covering both commuting and business travel. Its aim is to reduce car use and promote sustainable, efficient alternatives.
Businesses benefit not only from cost savings, but also from greater attractiveness as an employer and a measurable contribution to climate protection.
What is corporate mobility?
Corporate mobility covers all journeys made in connection with work, including employees’ daily commute, business travel and transport within the organisation.
It is essential to business operations, but also a significant source of carbon emissions and traffic. Efficient corporate mobility is therefore important in both economic and environmental terms.
What are some examples of corporate mobility management?
Typical examples of corporate mobility management include introducing public transport season tickets, providing bicycle parking and shower facilities for cyclists, and organising car-sharing schemes for commuters. Other measures include mobility hubs offering shared services, company buses, company bicycles and electric bicycles.
Flexible working hours and remote-working policies can also be effective tools because they reduce traffic during peak periods.
How does a mobility budget work?
A mobility budget is a credit provided by the employer that employees can use flexibly for different modes of transport and mobility services, such as public transport tickets, car sharing, bike sharing or taxi journeys.
Unlike traditional company-car or travel-expense arrangements, it allows employees to choose the mode of transport that best meets their needs. The model promotes multimodal mobility, reduces dependence on private cars and can be structured to offer tax advantages.
What is meant by mobility management?
Mobility management means influencing travel demand with the aim of making mobility more efficient, sustainable and socially responsible, without necessarily building new infrastructure.
It uses measures such as information, communication, coordination and organisation to make better use of existing services and facilitate a shift to environmentally friendly transport. Mobility management can be applied at local, regional or corporate level and is a key instrument for achieving climate and transport objectives.